How to market your business and sell more product in the time of “social distancing”

The current pandemic is challenging business owners across the nation to get creative and get out of their comfort zone to keep their businesses generating sales.

Makerhoods is so excited to have teamed up with The Product Boss to give you some tips to market your product-based business during this time followed by an open Q&A.

What is a product-based business? Think anything that's tangible...

• Fashion (e.g. clothing, jewelry, accessories, etc)

• Beauty (e.g. lip balm, lotion, makeup, etc.)

• Home decor (e.g. candles, pillows, vases, etc.)

• Handmade crafts

• Manufactured goods

• Basically anything you make or get manufactured!

Meet the Experts of The Product Boss

Jacqueline - Jacqueline is an apparel and accessories expert with over 11 years of consulting start-ups and a B.F.A in Fashion Design. She owns Designer Consulting Co-Op (DCC) and has helped almost 1,000 fashion-based brands grow their businesses. In addition to the DCC, Jacqueline launched her own product-based, multi-figure business, Cuffs Couture, selling worldwide and dressing countless celebrities. Jacqueline is the proud mama of two little munchkins and has been an entrepreneur at heart since she was 10.

Minna - Minna is an Amazon expert with over 14 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology and a Master's degree in Business Administration. She is the owner of Lil' Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Fun fact: Minna made it to the 2nd/video round of Shark Tank with over 42,000 entrepreneurs auditioning in the first round. She is the mom of two little girls and her favorite things are good food, checklists, coffee, business books, warm weather and podcasts.

"Together, we created The Product Boss out of our own struggles. In a sea of service-based advice, we needed more ideas and strategies that were specific to product entrepreneurs - to connect, grow, inspire and lift each other up in our businesses and lives. You are not alone."

In this webinar, you’ll learn exactly what you need to do for your business to support you full-time through our Quit Your Day Job Analysis.

This class is perfect if you make dresses/fashion, beauty products, jewelry, or other physical goods and want to work on your business full-time.

By the end of the class you’ll learn:

• How much product you need to sell in order to quit your job?

• How much product you need to sell if you want to increase your take-home income?

• Basic business terminology and fundamental financial information about your side business.

With this information, you can make an informed decision on when it makes the most financial sense to quit your job, and you can start planning to make it happen!

The holiday season is soon approaching and it’s the perfect time to reach customers and grow your business revenue!

In this livestream powered by Google and Constant Contact you’ll learn about the three ways to reach customers:

• Google My Business listings

• Online advertising

• Email marketing

This livestream is Co-hosted with Equal Space in conjunction with Newark Tech Week.

Wednesday, October 16th

11:30am - 1:30pm

Equal Space

89 Market Street, Newark, NJ 07102

Description

Do you have a hobby or passion you want to turn into a business?

Has someone told you “you should sell this” but you’re unsure about turning it into a real business?

Do you want to start a business but have too many ideas or no ideas?

Have you fallen into having a business but have no idea what you're doing?

If you can answer “yes” to one of the questions above – you don’t want to miss “The Intentional Entrepreneur: Are You Ready to Be a Business Owner?” You’ll go through a series of activities to help you think through your desire to become a business owner and how you should move forward.

In this 4-hour workshop led by Mike Steadman, Founder of IRONBOUND Boxing, you’ll…

• ASSESS Your Entrepreneurial Interest

• ALIGN Your Priorities with Your Vision

• Start Small – THINK BIG Generate Ideas and Defining Your Business

• MAKE IT HAPPEN Identify Action Steps toward Business Ownership

Meet Your Instructor

Mike Steadman is the Founder of IRONBOUND Boxing, the premiere veteran-owned health & wellness company in the NYC Metro Area. Mike has trained generic employees, CEO’s, and nationally ranked boxers. Mike provides consulting services to a billion-dollar corporation around veteran entrepreneurship. Through his efforts growing IRONBOUND Boxing’s, he has established himself as high profile veteran advocate, and the new face of veteran entrepreneurship.

 Pay What You Can Policy*

We want everyone to have access to reach their entrepreneurial dream. Our Pay What You Can Policy ensures no one will be turned away.

However, we do believe in the power of investing in yourself and committing to your business. By paying even a nominal fee, you have a greater sense of “skin in the game,” so you’ll keep your promise to yourself to reach your business dreams.

No matter what you pay you will receive the same exact material and treatment in class. No one will know who has paid what except for Makerhoods.

The suggested value of this workshop is $25. You can also have the choice of paying $15 or $10. There are 7 free tickets available on a first-come, first-serve basis. All proceeds will cover the costs associated with hosting the workshop.

*The workshop includes your own workbook and light snacks.