Adapt and Thrive Marketing Ideas
How to market your business and sell more product in the time of “social distancing”
The current pandemic is challenging business owners across the nation to get creative and get out of their comfort zone to keep their businesses generating sales.
Makerhoods is so excited to have teamed up with The Product Boss to give you some tips to market your product-based business during this time followed by an open Q&A.
What is a product-based business? Think anything that's tangible...
Fashion (e.g. clothing, jewelry, accessories, etc)
Beauty (e.g. lip balm, lotion, makeup, etc.)
Home decor (e.g. candles, pillows, vases, etc.)
Handmade crafts
Manufactured goods
Basically anything you make or get manufactured!
Meet the Experts of The Product Boss
Jacqueline - Jacqueline is an apparel and accessories expert with over 11 years of consulting start-ups and a B.F.A in Fashion Design. She owns Designer Consulting Co-Op (DCC) and has helped almost 1,000 fashion-based brands grow their businesses. In addition to the DCC, Jacqueline launched her own product-based, multi-figure business, Cuffs Couture, selling worldwide and dressing countless celebrities. Jacqueline is the proud mama of two little munchkins and has been an entrepreneur at heart since she was 10.
Minna - Minna is an Amazon expert with over 14 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology and a Master's degree in Business Administration. She is the owner of Lil' Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Fun fact: Minna made it to the 2nd/video round of Shark Tank with over 42,000 entrepreneurs auditioning in the first round. She is the mom of two little girls and her favorite things are good food, checklists, coffee, business books, warm weather and podcasts.
"Together, we created The Product Boss out of our own struggles. In a sea of service-based advice, we needed more ideas and strategies that were specific to product entrepreneurs - to connect, grow, inspire and lift each other up in our businesses and lives. You are not alone."
