Glory's Crown: An Unexpected Successful Journey

Starting out, Annecy Webb never predicted that she would follow the journey of becoming an entrepreneur. After creating products that became a miracle for many, she realized that it was time to pursue and invest in her own haircare business, Glory’s Crown.

Four years ago, Annecy began extensive research on ingredients that would give her hair numerous benefits to promote healthy strands. “In the past, when I used different oils, I never liked the results. Instead of moisturizing my hair, it just sat on top of it and I hated the way it made my it feel.” After concocting multiple combinations of oils, Annecy finally felt that she found the perfect formula her hair loved.

Annecy spent her time making small batches of her oil and then distributed it to family and friends not realizing the impact it would soon have on them. “I started getting some really good feedback! People were telling me their hair was getting thicker. The bald spots they once had started to fill in! The product didn't just make their hair shiny but it also helped their scalp conditions.” As a religious Christian woman, she decided to follow her gut feeling to start her business, Glory’s Crown, which was named after the biblical saying that a woman's hair is her crown of glory.

“Anybody who knows me knows that I've always said that I don't want to be an entrepreneur. I had a great job with JP Morgan Chase. I was well paid and was very comfortable with the benefits the company provided but all of the wonderful feedback motivated me to become an entrepreneur and invest in my products. I thought that it would be something to really help people because my ultimate goal is to become a personal life consultant. I want to be able to understand my customer’s hair goals and issues. There are people who struggle with scalp conditions like alopecia and psoriasis and I want to help them with my products.”

Although Annecy never planned to become an entrepreneur, she continues to step out of her comfort zone so she can be the best one she can be. “When I do things, I like to indulge in the whole experience so I felt that if I was going to create an oil and cream, then I needed to create a shampoo too. I expanded and did more research to find the best combinations. The more I step out of my comfort zone, the better I become at trying new things and excelling in them. Now I'm doing pop-up shops where I am able to provide a personalized and customized experience. I don’t want customers to just buy my product and love it. I really want to engage with them and give them insights about their hair! By stepping out of my comfort zone, I am also able to face challenges and improve.”

Before becoming an entrepreneur, one of Annecy’s biggest challenges was engaging with people. “I don't like to be pushy and I understand how products can be forced on you as a consumer. So because of that, I don’t like pushing the product. I'll let the product speak for itself. The last pop-up shop I did, my black soap clarifying shampoo sold out by engaging with my customers and providing valuable demonstrations of how to use the product. Being able to talk to them about the benefits has helped me to feel more comfortable than just talking about myself.”

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Diamond Cheek, Digital Marketing Coordinator

Diamond Cheek is currently studying Digital Marketing in the Masters Program at Rutgers University-Newark. She has also received her Bachelors of Science at Rutgers in Leadership and Management. Over the years, digital marketing and content creation, have become a passion of hers which has lead her to apply her skills to the virtual and physical business world.